Newsletter management is a key activity in email marketing.
The design and content of your newsletters determines engagement.
Engagement means to the degree of interaction between your subscribers and your newsletters. It is measured by various clicks and views ratios and is affected by:
- Content relevancy. Are you sending the right content to the right people?
- Is your design visually attractive? Is it readable and responsive to modern email clients?
- Is the newsletter coherent? Does it pass your message? Does it have a clear call to action?