What is email marketing? What type of software you need?
- Email marketing is a form of direct electronic marketing using email for communicating commercial or other kind of messages to a target audience.
- Email marketing is direct, fast, personalized and cost effective. In fact email marketing has the highest ROI (return on investment) than any other marketing activity.
- It provides easily measurable results perhaps more than any other form of marketing. With the right software you can track clicks, views, bounces and opt-outs. You can segment subscribers, focus and follow-up, acquire feedback for other marketing efforts and more.
- Email marketing is not just for businesses. Non-profits as well as other types of organizations (schools, clubs, unions etc) can benefit from it by enhancing communication with their members.
- Email marketing is a process. It should be seen as a subset of your marketing activities and it should be integrated into your overall marketing plan.
Key activities in email marketing
- Use the right email marketing software to capture your web site visitors' emails or import your existing lists of emails.
- Organize them into mailing lists.
- Design personalized newsletters.
- Send your newsletters.
- View and analyze tracking reports (clicks, views etc).
- Clean up your lists by processing bounced emails.
- Follow-up with your subscribers.
- Get feedback and continuously improve all the above steps.
With email marketing you can:
- Communicate with your customers, employees, suppliers, peers, members, contacts and friends.
- Announce your new ideas, products and services.
- Inform about developments in your business and field of interest.
- Send discount coupons, announce special offers, send seasonal and holiday greetings, advertise sales promotions.
- Keep your customers and prospects -in touch- with periodic newsletters.
Our email marketing software can help you
- Newsletter Manager Pro and nuevoMailer fully support all these activities.
- They are easy to set-up and fast to deploy. Built around widely used technologies (PHP, ASP, Windows, Linux, SQL Server, mySQL).
- You can create your own custom sign-up forms, add them to your web site and start collecting emails from your visitors.
- Run your newsletter campaigns and see real time reports.
- Easily segment your subscribers and create follow-up campaigns with a single click.
- Your email marketing management will become easier, efficient and more effective.