You can process bounced emails resulting from your campaigns.
It can identify and flag the related subscriber accounts.
It updates the campaign statistics so you can see a "Campaign bounce rate".
It works with IMAP access. It reads and scans the mailbox where bounces go.
You can operate it manually but you can also assign this process to a cron job.
Un-deliverable, bounced or returned email are equivalent terns.
Features
Detects soft, hard bounces and auto-responders.
Highlyconfigurable: each un-deliverable email is scanned and compared to a collection of bounce reasons included in a simple xml file. A returned email may contain various descriptions (reasons) of why it bounced depending on the SMTP services and mail servers used in the communication process. You can add more rules in the xml file. In other words you can train this module to understand the type of bounces involved. This "training" is done by adding/removing lines/rules in the xml file. The most common bounce descriptions are included in the file. This approach was pioneered in the bounce manager of Newsletter Manager Pro and has prove to be extremely flexible and of unique value especially to non-English server set-ups.
It is multi-language. If for example the receiving mail server is using a language other than English then the returned emails can also come in this language. With this approach you can add your own bounce descriptions in the language of your choice in the xml file.
Configuration
In the settings page of nuevoMailer you can define to which email account bounces will go:
At the bottom of the same page you will enter the related settings in order to read this mailbox:
When the mailbox contains thousands of messages, in order to avoid time-outs, you may set the number of messages to process in one go. In such cases it is also very convenient to create a cron job for this task.
Operation
Using Bounce Manager is very simple. This is the menu of the Bounce Manager.
When you click "Click here to process bounced emails" the scanning of your mailbox starts. At the end you will see how many emails were found in the mailbox and how many were identified as soft, hard bounces, or auto-responders.
You don't need to and it is not advisable to immediately delete a subscriber whose email address soft-bounced once. So bounce manager only updates the related subscribers.
You decide which subscribers to delete. You can delete those who bounced more than a given number of times (either soft or hard). But you may also keep these subscribers and by using the filtering capability of nuevoMailer exclude them from your campaigns. At some point in the future of course and if they continue to bounce it will be better to delete them.
After you read the mailbox go to your Welcome page. Every subscriber has two counters: soft and hard bounces. In the Welcome page you see the total number of subscribers with bounces. Not related to how many soft or hard bounces each subscriber has..
When you delete the subscribers you see a very clear report.
Benefits of processing bounced emails
By removing subscribers who bounce you maintain a clean mailing list. You will get less bounces in the next campaign.
This will result in improved deliverability: ISPs do not like to receive emails that will bounce. Therefore you minimize the chances of having your IP or email getting blacklisted and thus having your newsletters rejected as spam.
Your tracking reports become more accurate.
Installation & support
You upload a few files into your nuevoMailer installation. A set-up guide is included in the download package. If you have any difficulty or encounter any problems feel free to contact us for support.